Incorporated · England & Wales · 16952407
Building enduring brands. Quietly.
Cool Smarts Ltd is a United Kingdom holding company that owns and operates consumer brands and service ventures — designed for longevity, governed with discipline, and built around the people they serve.
2026
Year of Incorporation
1+
Operating Brand
4
Business Activities
UK
Headquartered in London
Who we are
A holding company with a builder's mindset.
Cool Smarts Ltd was incorporated in England and Wales in January 2026 as a private company limited by shares. From our London base, we develop and operate ventures across consumer retail, specialised sales, educational support and adjacent services.
We back focused teams, set clear governance, and let the work speak. Our first consumer brand, Earlybird Style, embodies the ethos we apply to everything: be ready, be disciplined, be early.
Read our storyWhat we do
Four areas of activity, one operating philosophy.
Consumer Retail
Direct-to-consumer brands sold online and through select partners.
SIC 47910
Specialised Sales
Agency representation for distinctive products and categories.
SIC 46180
Educational Support
Services that support learners, institutions and outcomes.
SIC 85600
Other Services
Selective ventures that complement the wider portfolio.
SIC 96090
Brand spotlight
Earlybird Style
A premium headwear label for people who plan ahead, move early and stay ready. Minimal design, considered materials, and a clear point of view: Wake up early. Win early.
Sustainability & CSR
Doing business that's worth doing.
We measure our success in more than profit. Across people, planet and community, we hold ourselves to standards that we would be proud to publish.
Our commitments