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Brand · 15 January 2026

Earlybird Style joins the Cool Smarts portfolio

The premium headwear label Earlybird Style is now operated under Cool Smarts Ltd, serving customers who plan ahead, move early and stay ready.

Cool Smarts Ltd today confirmed that the premium headwear label Earlybird Style will operate as part of its consumer brand portfolio. The brand offers minimal-design beanies and trucker caps under the rallying line: Wake Up Early. Win Early.

Earlybird Style continues to trade directly with customers via earlybirdstyle.com, with operational support, governance and capital provided by Cool Smarts Ltd.

Further brand additions are expected as the company executes its long-term portfolio strategy.

Issued by Cool Smarts Ltd

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