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Announcements, milestones and updates.

The latest from Cool Smarts Ltd and its operating brands.

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1 February 2026

Sustainability

Cool Smarts publishes sustainability pillars

Three pillars — People, Planet and Community — will guide our environmental, social and governance commitments across the portfolio.

20 January 2026

Governance

The Board has adopted an initial suite of governance policies appropriate to the company's scale and activities.

15 January 2026

Brand

The premium headwear label Earlybird Style is now operated under Cool Smarts Ltd, serving customers who plan ahead, move early and stay ready.

9 January 2026

Company

Cool Smarts Ltd has been incorporated as a private company limited by shares at Companies House, Cardiff, under company number 16952407.

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